Putting the Hip Back in Fellowship

The Christian publishing giant makers of the Revolve teen fashion "biblezine" have a brand new imprint to reach a new "consumer group."

J. Ligon Duncan on the Reformation 21 weblog points out a new imprint released by evangelical publisher Thomas Nelson. This "hot new imprint," as it is adverstised, is Naked Ink, and is debuting its first book, The Hot Mom's Handbook. The new imprint is devoted to inspiring "a generation of readers who who seek imaginative, honest, and relevant information through entertainment and pop-culture driven products."

Rebekah Whitlock, the creator of Naked Ink (according to the website the imprint's "Mama Bear"), says there is a huge market for this "psychographic." The imprint will soon have a book of essays by "some of the world's best loved celebrities" on the Hurricane Katrina-ravaged Gulf Coast. These "personal messages of hope and healing" will be written by, among others, Kevin Bacon, Johnny Depp, Justin Timberlake, and Coldplay.

No comment here just yet; just read the release. Oh, and I've made sure: This isn't a parody from The Onion.